Protecting bees means protecting our future.
Bees and pollinators support biodiversity and food production. Every project is born to generate a positive impact on people, territory, and the environment.
The Beeing ManifestoBees are
Bees are
the starting point.
Our goal is to raise awareness, protect biodiversity, and support those who take care of pollinators every day.
Read the six principles ↓Making beekeeping accessible to everyone.
We believe that anyone should be able to learn about and support the world of bees, even without being a beekeeper.
Educating through experience.
We learn best when we experience things firsthand. That's why we create experiences, tools, and paths that bring people closer to nature.
Supporting beekeepers.
Every Beeing initiative is created to enhance the work of beekeepers and strengthen local economies.
Innovating for biodiversity.
We develop simple, concrete solutions that help companies, schools, and citizens contribute to the protection of pollinators.
Measuring impact.
We turn sustainability into verifiable actions, monitoring results and creating real environmental value.
Our mission
Protecting the most important pollinating insect: bees.
1.
We help beekeepers by designing sensors that support them in bee management.
2.
We support beekeeping through the hive adoption program.
3.
We simplify urban and hobby beekeeping with B‑BOX.
4.
We create urban apiaries to raise public awareness about the importance of bees.
At the core of everything, sustainability
Bees impact 15 of the 17 UN Sustainable Development Goals.
Our solutions for creating bee-friendly cities - and bees themselves - contribute directly or indirectly to 15 of the 17 UN SDGs.
1 · No Poverty
Beekeeping provides economic diversity as a source of income and helps build resilient livelihoods for poor and vulnerable populations, with more equitable access to resources for men and women.
2 · Zero Hunger
Bee pollination increases crop yields and improves the nutritional value of fruits, vegetables, and seeds.
3 · Good Health and Well-being
Bee products provide safe, accessible medicinal sources used in traditional and modern medicine. Pollination contributes to plant diversity, which is also important for air quality.
4 · Quality Education
Vocational training for beekeeping improves equal opportunities for work, training, and entrepreneurship among men, women, and indigenous populations.
5 · Gender Equality
Keeping bees as a hobby or working in beekeeping increases opportunities for women's involvement in economic, social, and political decision-making processes.
6 · Clean Water and Sanitation
Pollination contributes to the diversity of water-related ecosystems, such as mountains and forests. Reforestation offers new resources for bees and supports regional water supply.
7 · Affordable and Clean Energy
Bee pollination improves the production of oilseed crops used as biofuel, such as sunflower, rapeseed, and canola.
8 · Decent Work and Economic Growth
Improved agricultural production from pollination contributes to national GDP. Beekeeping diversifies livelihood opportunities in rural areas and supports eco-tourism.
9 · Industry, Innovation and Infrastructure
Bees inspire human innovations - from airplane design to computer algorithms - and new honey-related products.
10 · Reduced Inequalities
Livelihoods from beekeeping and pollination's contribution to GDP support income growth for low-income groups, promoting inclusive development.
11 · Sustainable Cities and Communities
Bees are useful in monitoring air quality in urban areas and enhance pollination and self-sustainability in urban gardens and public open spaces.
12 · Responsible Consumption and Production
Pollination reduces food waste by improving the aesthetics and shelf life of food. Beekeeping can be valued as sustainable tourism.
13 · Climate Action
Using bees and their products for environmental monitoring improves understanding of climate impacts on the environment.
14 · Life Below Water
Bees can help improve the production of plant-based sources of compounds commonly found in fish, helping manage pressure on fishing.
15 · Life on Land
Bees contribute to biodiversity by pollinating trees and flowering plants; beekeeping supports forest conservation and reforestation activities.
From the founders
"When we built the first B‑BOX in the garage, we weren't thinking about selling hives. We wanted to put bees back where we had pushed them away. That is still the question we ask ourselves every morning: are we giving back, or are we just borrowing?"Roberto · Gabriele Garavini
Want to be part of it?